Marketing Skills Council : Industry Visit
Marketing Skills Development through Industry Exposure
Name of the Company: Reid & Taylor Manufacturing Plant
Location: Jhagadia, Bharuch, Gujarat
Date of Visit: 29/09/2026
Faculty Coordinators: Dr. Subhash Yadav & Mr. Rakesh Panchal
As part of experiential learning and marketing skill development, an industrial visit was organized for 22 Marketing students to the Reid & Taylor Manufacturing Plant, Jhagadia, Bharuch. The visit aimed to provide students with practical exposure to manufacturing
operations and help them understand the connection between product manufacturing, branding, customer management, and marketing activities. The group departed from the college at 2:45 PM and reached the Reid & Taylor manufacturing plant at approximately 3:30 PM. The students were welcomed by the HR Head, Mr. Vijay, who provided an introduction to the company, its background, the Reid & Taylor brand, and the functioning of the manufacturing plant.
The students then visited the manufacturing unit and observed the process involved in producing shirting fabric. The visit provided practical exposure to the importance of production processes, product quality, quality control, and coordination between different departments. Interaction with Marketing Team After the plant visit, the students interacted with the Marketing Team of the company. The team explained various practical aspects of marketing and brand management.
The major areas discussed were:
Brand Management: Understanding how the Reid & Taylor brand is maintained and presented in the market.
Customer Identification: Understanding how companies identify potential customers and their requirements.
Customer Relationship Management: Learning how long-term relationships with customers are developed and maintained.
Customer Query Handling: Understanding how customer questions, requirements, and concerns are addressed professionally.
Customer Acquisition: Learning about different approaches used to identify and connect with potential customers.
Customer Satisfaction: Understanding the importance of delivering quality products and services according to customer expectations.
The interaction helped students relate classroom concepts such as branding, customer relationship management, market segmentation, customer satisfaction, and communication to real-world business practices.
Marketing Skills Developed
The visit provided students with practical exposure to the following skills:
| Skill | Learning |
| Brand Management | Understanding the importance of brand identity and consistency |
| Customer Relationship Management | Maintaining long-term customer relationships |
| Communication | Professional interaction with customers |
| Customer Query Handling | Understanding and responding to customer requirements |
| Customer Identification | Identifying potential customers and their needs |
| Product Knowledge | Understanding the product and its manufacturing process |
| Customer Satisfaction | Importance of meeting customer expectations |
| Team Coordination | Understanding coordination between manufacturing and marketing |
Refreshment and Departure:
After the interaction with the marketing team, the company provided light snacks and soft drinks as refreshments.
The group departed from the company at approximately 6:00 PM and reached back to the college at around 7:00 PM.
Key Learning Outcomes
The industrial visit enabled students to:
1. Gain practical knowledge of a manufacturing organization.
2. Understand the process of manufacturing shirting fabric.
3. Understand the relationship between production and marketing.
4. Learn practical aspects of brand management.
5. Understand customer identification and acquisition.
6. Learn how customer queries and requirements are handled.
7. Understand the importance of customer relationships and satisfaction.
8. Connect theoretical marketing concepts with real-world business practices.
