Marketing Skills Council: Guest Lecture on “B2B Marketing and Sales Opportunities”
Date: 5 October 2026
Time: 2:30 PM to 4:30 PM
Guest Speaker: Mr. Tarun Gugliya
Activity: Marketing Skill Council – Guest Session
As part of the Marketing Skill Consulting initiative, a guest session on “B2B Marketing and Opportunities in B2B Marketing & Sales” was organized for the marketing students on 5 October 2026, starting from 2:20 PM onwards. The session was conducted by Mr. Tarun, who shared practical insights into the field of Business-to-Business (B2B) marketing and sales.
Mr. Tarun introduced students to the fundamentals of B2B sales and explained how B2B selling differs from B2C (Business-to-Consumer) sales. He highlighted that B2B sales generally involve organizational buyers, multiple decision-makers, longer sales cycles, relationship building, and a more consultative approach.
The session also focused on the career opportunities available in B2B marketing and sales. Students gained an understanding of the skills and professional approach required to work effectively in B2B sales environments.
The practical nature of the session helped students connect their classroom concepts with real-world business situations. Mr. Tarun also discussed the challenges and expectations associated with B2B sales and encouraged students to develop communication, negotiation, relationship-building, and problem-solving skills.
Question & Answer Session
The session concluded with an interactive Question and Answer round. Students actively participated and raised their queries related to B2B sales, career opportunities, sales processes, and the differences between B2B and B2C selling. Mr. Tarun addressed the students’ questions and shared practical suggestions based on his experience.
Learning Outcomes
By the end of the session, students were able to:
- Understand the basic concept of B2B marketing and sales.
- Identify key differences between B2B and B2C sales.
- Understand the nature and importance of organizational selling.
- Gain awareness of career opportunities in B2B marketing and sales.
- Recognize the importance of communication, negotiation, relationship management, and problem-solving skills.
- Relate theoretical marketing concepts with practical industry situations.
